Monday, November 26, 2007

Toys R Us Advertises the Date Rape Drug.

An advertisement for a toy, Aqua Dots, was in high controversay this weekend, due to the fact that the toy contains the date rape drug. Though anticipated to be among the holiday's biggest-selling toys, Aqua Dots were recalled in the United States on Nov. 7 after tests showed they are coated with an industrial chemical that, when ingested, metabolizes into the "date-rape" drug gamma hydroxy butyrate.
The bead-like toy could cause breathing problems, loss of consciousness, seizures, drowsiness, coma and death if ingested. Nine children in the United States and three children in Australia have become sick.
Aqua Dots was heavily advertised in holiday fliers because of the toy's popularity, said Waugh. The Toys "R" Us circular distributed Sunday advertised the beads with a photo on Page 2 under the heading "Girls Gift Sale."
Waugh said ads for the dangerous toy could continue to show up in newspapers for another week or two because the circulars are printed and distributed far in advance.
Ok, Toys R Us is not technically advertising the date rape drug, but this is a great example of the effect of advertising.

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