The Death of Paper

Paper is having a slow and painful death. Paper is no longer the “in” thing. Paper is being marginalized by the World Wide Wow. Blogs, podcasting, social software and online communities are now the new thing. Year in and year out people are spending less and less on books. So what do you do? Want to publish a non-fiction book as a source of your expertise so you can land more speaking gigs, increase exposure, and get more bookings? Sure- go on ahead and do it. But it’s going to be slow. There are faster ways to accomplishing the same goal. The “in” thing today and well into the future is to digitize your expertise.